Celebrate your strength, wisdom, and beauty

Over 40 Revolution!​

An Empowering Photographic Experience for Women to Celebrate Their 40s, 50s, 60s, and Beyond

I’m photographing 40 Unapologetically Awesome Women over 40 in 2026 and I’d love for you to be one of them!

It’s time to start a conversation about the beauty of aging and to embrace the true power and confidence about finally being comfortable in our own skin.

Join me in this fun, fulfilling and transformational experience celebrating your life and your story and sharing the common bond of being 40 and over.

We are too experienced to not be heard and too beautiful not to be celebrated.

Together we can disrupt the way the world defines aging. We can lift and inspire the women coming behind us to reconnect with themselves and awaken to their true beauty and authentic soul.

Not only will this project celebrate and empower 40 incredible women, it will also help support a local charity. $50 from each session will be donated directly to Abuse Hurts, totalling $2000 at the end of the project!

This project is for you if you want to celebrate yourself as you are now, honour what makes you beautiful and unique, and embrace every freckle, line, and scar no matter your age, shape, or size. It is for you if you want to stand in your own power with body positivity, strength and courage, transform the way you see yourself, and share your story of what it means to be limitless in your 40s, 50s, 60s and beyond.

Over 40 Revolution

AN EMPOWERING PHOTOGRAPHIC EXPERIENCE FOR WOMEN
$990
$ 390
  • This experience includes:
  • Consultation
  • Professional hair and makeup
  • Fully guided photoshoot
  • One 11x14 matted print that will be displayed at the exhibit
  • Feature in the 40 over 40 magazine with all the women who participated
  • $50 donation to Abuse Hurts

“There’s power in allowing yourself to be known and heard, in owning your unique story, in using your authentic voice. And there’s grace in being willing to know and hear others.”

Michelle Obama

About the Photographer, Ruth Plumb

Hi, I’m Ruth.

I am a mother, a wife, and wonderfully, a woman. 

I believe each woman has a unique story. From the challenges and opportunities of life, comes strength and the growth in wisdom. This is beauty!

Beauty is the light that shines from within each woman who is authentic to her true self, confident and strong.

It’s time we own how amazing we are and inspire and lift others. Be unapologetically awesome!

I want to capture this side of you, so everyday you can be reminded of how strong, wise and beautiful you are.

5.0
Based on 97 Reviews
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Charmaine Chin
April 3, 2026

I had a wonderful experience working with Ruth! She is not only amazing behind the camera, but also skilled in hair and makeup, which makes the whole experience seamless. This was my third session with her, and I’ve never been disappointed. She has a true gift for bringing out the best in you and capturing it beautifully. She’s professional, organized, and so warm. We always have a great time during the shoot. I highly recommend her to anyone looking for stunning headshots!

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Rebeca Furtado
March 31, 2026

I had such a wonderful experience getting my professional portrait taken today. Ruth is knowledgeable and an absolute pleasure to be around. She guided me through the session with ease, helped me feel comfortable, and clearly knows her craft! The photos turned out so good that choosing just one was the hardest part. She delivered the photos on the same day, providing both high-resolution and web-size versions, which I found was such a thoughtful and professional touch. I'm genuinely thrilled with the results and I highly recommend Ruth to anyone looking for beautiful, polished portraits and a fantastic experience from start to finish.

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jasmin marcos
March 25, 2026

I wanted to share my experience from a recent photoshoot and express my sincere appreciation for Ruth's expertise. Unlike what many first-timers might feel, I was surprisingly confident throughout the process, largely because I trusted Ruth’s guidance from the start. Our makeup and hairstyling session felt incredibly calm and relaxing—Ruth has such a gentle touch and a remarkable understanding of color matching, which made me feel at ease. When I saw the results, it truly validated my trust in Ruth’s skills. Everything came together beautifully, and I couldn't be happier with how it turned out. For anyone considering a photoshoot, I highly recommend Ruth. You’ll be in great hands! Jaz

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Jonathan
March 18, 2026

Ruth is an excellent photographer and professional. Our family photos came out amazingly well and we are happy that we were able to have these special photos with our little children before they grow up. Ruth is an open, warm, and professional individual to deal with! The entire process was great. Initially, we had our consultation with her so she was able to guide us in terms of how to optimize our appearance (e.g., staying well hydrated in the days leading up to the photoshoot), what types of outfits to wear, and general grooming tips. She did the makeup for my wife and did a phenomenal job as the makeup accentuated my wife's natural appearance without the makeup appearing too heavy. On the day of the photoshoot, we brought all of our outfits. Ruth was great in guiding us in terms of how to position our bodies and how to get natural poses and smiles from each of us. She directed in different poses and different background props to give variety to the poses we had as a family. She later spent a lot of time with my wife in collaborating with my wife on which digital photos to select. Overall, a very positive, smooth, and warm experience from start to finish. I highly recommend Ruth!!

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Iris Oberlaender
January 2, 2026

An absolutely seamless experience from start to finish. Ruth made me feel at ease throughout the entire process, which really shows in the final photos. I’ve already updated my LinkedIn profile with my new headshots and can’t wait to use these images on my website as well. I’ve since referred Ruth to family and friends and wouldn’t hesitate to recommend her to anyone looking for professional, high-quality photography.

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Cristian Silverio
December 15, 2025

I had such a great experience with Ruth. She was professional, communicative, and made the entire session feel so comfortable and natural. The attention to detail and ability to capture exactly what I was looking for really stood out to me. The final product exceeded my expectations, both in quality and style. I think I took such a exorbitant amount of time choosing my final photos because all of them were so good! Should my photos need a touch up in the future, I would not hesitate to use Ruth's services again!

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Hani Rahrouh
December 10, 2025

I met Ruth through the Markham Board of Trade and recently did a business portrait session with her. She made the whole process very comfortable and easy, even though I’m not usually a fan of being in front of the camera. The photos came out professional and authentic, and the pricing was very reasonable. I highly recommend Ruth for business headshots, branding photos, and even family pictures – she really cares about her work and her clients.

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Clare
November 20, 2025

I first met Ruth at an event and got to know that the presenters’ beautiful, charming and professional pictures were taken by her. I was quite impressed with how naturally the individuals’ personality coming through from their portraits. As I was thinking of taking a professional portrait, I thought of her. I told Ruth that I was camera shy, I would really need her to guide me. She not only listened but she naturally just made me feel at ease with the whole process, from the make up to the shooting. We also had lot of fun. During the process, she gave me a few glimpse of the pictures just taken, that was the moment I was completely stunned! Those seemingly ordinary “touch this or that” and “look here or there” were transformed into beautiful, charming yet professional images! … the hardest part was the photo elimination process! Every picture she took captured a beautiful me and it was so hard to select down to a few. Again with her great process and guidance, we completed the mission impossible efficiently! Ruth was also instrumental as to how these photos can be used in business. I honestly fell in love with these portraits. Needless to say, I was totally blown away by Ruth’s talent and her ability to connect with people naturally. Now I know how any one can do modeling, you just need the right photographer with you. Joking aside; for me, that photographer is Ruth. She can be yours too! 200%!

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Debbie Conacher
November 8, 2025

Ruth was very personable, easy going & had done great ideas! As a photographer myself, I was reluctant to give in to more than one photo, but ended up choosing 3. I love the way they turned out as my own personality really shines through! Thank you Ruth! Highly recommend her! Debbie C

Join the Movement to Showcase the Strength, Wisdom, Power and Beauty of Women 40 and Above

Let's create portraits that you'll love and feel proud of.