Celebrate your strength, wisdom, and beauty

Over 40 Revolution!​

An Empowering Photographic Experience for Women to Celebrate Their 40s, 50s, 60s, and Beyond

I’m photographing 40 Unapologetically Awesome Women over 40 in 2024 and I’d love for you to be one of them!

It’s time to start a conversation about the beauty of aging and to embrace the true power and confidence about finally being comfortable in our own skin.

Join me in this fun, fulfilling and transformational experience celebrating your life and your story and sharing the common bond of being 40 and over.

We are too experienced to not be heard and too beautiful not to be celebrated.

Together we can disrupt the way the world defines aging. We can lift and inspire the women coming behind us to reconnect with themselves and awaken to their true beauty and authentic soul.

You are Unapologetically Awesome.

This is your time to shine.

“There’s power in allowing yourself to be known and heard, in owning your unique story, in using your authentic voice. And there’s grace in being willing to know and hear others.”

Michelle Obama

About the Photographer, Ruth Plumb

Hi, I’m Ruth.

I am a mother, a wife, and wonderfully, a woman. 

I believe each woman has a unique story. From the challenges and opportunities of life, comes strength and the growth in wisdom. This is beauty!

Beauty is the light that shines from within each woman who is authentic to her true self, confident and strong.

It’s time we own how amazing we are and inspire and lift others. Be unapologetically awesome!

I want to capture this side of you, so everyday you can be reminded of how strong, wise and beautiful you are.

Over 40 Revolution

$ 390
  • Celebrate yourself, as you are now
  • Honour what makes you beautiful and unique
  • Embrace every freckle, line and scar no matter your age, shape or size.
  • Stand in your own power with body-positivity, strength and courage
  • Reconnect with your soul
  • Transform the way you see yourself
  • Share your story about what it means to be limitless in your 40s, 50s, 60s+
  • Acknowledge that self love isn’t selfish


Join the Movement to Showcase the Strength, Wisdom, Power and Beauty of Women 40 and Above

Let's create portraits that you'll love and feel proud of.